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Welcome to MINI at the Tokyo Motor Show 2006 Interactive Terminals on the left side, LED wall on the right side Realtime club visuals Realtime club visuals Interactive Terminals Visitors were able to download their configured MINI to their mobile phone by means of an QR code Final images and movie clips The Interactive Terminals featured various physical interfaces Rim configurator with telephone rotary dial Configured cars were shown on the LED wall Silhouettes of people playing the motion tracked games were also displayed on the wall Stage It-animation each time a new silhouette was displayed People on the Versality Interactive Terminals were able to create dadaistic slogans Staff with T-Shirts from the text generation engine Realtime club visuals DJ Andy Newcombe using the realtime visuals board Realtime club visuals Realtime club visuals Secret Web page for sending text to the LED wall Material from the extensive MINI video clip roaster was used as VJ material Rear View The Black Mirror Ball for the LED age The Black Mirror Ball
MINI Clubman at the Tokyo Motor Show 2007
 
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Tags

  • Project: MINI Clubman at the Tokyo Motor Show 2007
  • Date: October 2007 - November 2007
  • Client: BMW AG
  • Partner: Interbrand Zintzmeyer & Lux

Design and development of interactive LED wall and three terminals – a driving game, a story generator, and a MINI Clubman configuration terminal. And a black mirror ball.

The exhibits premiered at the Tokyo Motor Show 2007 and have been shown again at the North American International Auto Show Detroit and the Beijing Auto Show in 2008

 
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